Monday, April 6, 2009

Amazon Terminates North American Associates' Program

I just received the love note below from Amazon about the termination of the Associates program in North America: essentially due to the economic climate, they have pulled the plug on fees paid to associates. So much for being part of the new business paradigm. Having reaped the initial financial benefits from their close past association with and donations to Rethuglicans who sold this business model as the new entrepreneurial path to riches, and running so many independent booksellers out of business as they cheapened the landscape with promises of enriching those who enabled them to succeed, they are now bidding their "partners" in North America adieu.

As of May 1, 2009, web retail giant Amazon will cease paying referral fees to Associates that use pay-per-click programs on search engines to send traffic to, or . . . According to Amazon, the decision was made after an overall review of how the company invests its advertising resources. Only Associates Programs in North America will be affected. Crucially, access by North American Associates to the Amazon Associates Web Service and the Amazon data feed will be terminated unless users notify Amazon directly.
Read the whole article here. So much for progress.
Dear Amazon Associate: We’re writing to let you know about a change to the Amazon Associates Program. After careful review of how we are investing our advertising resources, we have made the decision to no longer pay referral fees to Associates who send users to,, or through keyword bidding and other paid search on Google, Yahoo, MSN, and other search engines, and their extended search networks. If you're not sure if this change affects you, please visit this page for FAQs. As of May 1, 2009, Associates will not be paid referral fees for paid search traffic. Also, in connection with this change, as of May 1, 2009, Amazon will no longer make data feeds available to Associates for the purpose of sending users to the Amazon websites in the US or Canada via paid search. This change applies only to the Associates programs in North America. If you are conducting paid search activities in connection with one of Amazon’s Associates Programs outside of the US and Canada, please refer to the applicable country’s Associates Program Operating Agreement for relevant terms and conditions. We appreciate your continued support and participation in this advertising Program. If you have questions or concerns, please write to us by using the Contact Us form available on Associates Central. Sincerely, The Amazon Associates Program
Nice touch there, Amazon. Suzan GO TAR HEELS GO!!!! _____________________

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